The Munich-based PR agency Schwartz Public Relations GmbH is preparing for the future with an expanded leadership team, and has appointed 49-year-old Jörg Stelzer as its new Head of Agency. After 31 years, agency founder Christoph Schwartz (64) is handing over the operational management of the agency to a team of four long-serving employees led by Stelzer. Schwartz will take on the role of Chairman and will remain in his position as Managing Director. In addition to Christoph Schwartz, the new leadership team consists of Julia Maria Kaiser (39), Sven Kersten-Reichherzer (53), Alexander Seiche (38) and Jörg Stelzer. All members of the management team have held senior positions at Schwartz Public Relations for many years.
Over the past 30 years, Schwartz Public Relations has grown into one of the largest and most well-renowned and German PR agencies specializing for digitalization and technology topics, as evidenced by numerous German and international PR awards. Today, the agency advises approximately 80 international technology companies from Europe, Asia and the United States, including brands such as ABB, Anker SOLIX, Alibaba, Carrier, Fujitsu, OPPO and Sharp.
Head of Agency Jörg Stelzer welcomes his new responsibility: “More than 30 years ago, Christoph Schwartz founded the agency and, with great dedication and foresight, built it from a one-man operation into a very successful company with 40 employees. On behalf of the entire new leadership team, I would like to thank him for the trust he is now placing in us. We are very much looking forward to continuing the success story of Schwartz Public Relations together.”
Founder Christoph Schwartz explains the transition: “After more than 30 years in operational leadership, the time has come to let the next generation take the helm and lead the agency into the future. With fresh ideas and great energy, they will continue to lead us on our success journey. We began this transition, in terms of both personnel and organization, several years ago and have implemented it step by step. I am very much looking forward to supporting our team in a more overarching role in future, providing orientation and supporting them in shaping the agency’s long-term development.”
Members of the Schwartz Public Relations management team:
Christoph Schwartz founded the agency in Munich in 1994 after starting his career at ABC Eurocom and Burson Marsteller. For many years, he ran the agency as sole proprietor. When the company was converted into a GmbH (comparable to LLC), Schwartz became Managing Director.
Jörg Stelzer joined Schwartz Public Relations in 2008 from Karlsruhe-based agency Arthen Kommunikation. After holding various consulting positions within the agency, he became team lead for several B2B units and a member of the management team in 2010. Since 2018, he has served as Deputy Head of Agency, working very closely with Christoph Schwartz on managing the agency.
Sven Kersten-Reichherzer has more than 25 years of experience as a communications consultant. He moved from Munich-based PR agency HBI to Schwartz Public Relations in 2010. Here, he took on the role of team lead and later became a member of the management team. Kersten-Reichherzer also heads the agency’s Cybersecurity Unit and is responsible for media and spokesperson training for the agency’s clients.
Julia Maria Kaiser joined Schwartz Public Relations in 2011 from measurement technology manufacturer Testo and now oversees HR and team development at the Munich-based agency. After more than ten years in client consulting and team leadership, she took on this newly created role two years ago.
Alexander Seiche has been with Schwartz Public Relations since 2015 and previously worked as a consultant at Munich-based agencies fischerAppelt relations and Harvard PR, focusing on consumer electronics. Since 2020, he has served as team lead of the Digital Lifestyle Unit and heads the “Artificial Intelligence” taskforce established in 2023.
