Shoemakers wear the worst shoes? This popular saying certainly contains a good piece of truth when it comes to implementing one’s own profession to one’s own company. The PR industry and its agencies are often accused of not being particularly good at gaining visibility. However, this has changed significantly in the last 15 years. Communication congresses, PR-Awards and platforms are constantly showing more professionalism and are offering more opportunities for networking, exchanging ideas and self-promotion.
Seeing the ongoing flood of industry awards, I understand the criticism of the often very profit-oriented contest. At the same time, I am grateful that institutions and media outlets such as PR-Report, PR-Journal and Holmes Report have initiatives like the Sabre or Stevie Awards, which give the industry a face, offer a platform and create a festive setting to celebrate itself and its employees. Generally, our customers are the priority, and not us – that’s our job. But thanks to opportunities like these, there are a few days a year when we can celebrate ourselves, our ideas, and our people. And from my point of view, this is valuable to the whole industry.
Author: Christoph Schwartz
Here you will find our impressions on PR Awards.