Schwartz Public Relations has won OPPO’s pan-European communications mandate and has been responsible for Public Relations in seven European markets since April. OPPO is one of the world’s leading providers of smartphones and digital services, headquartered in Dongguan, China. The Munich-based technology communications agency, together with its European partners, prevailed against international network agencies in a multi-stage pitch and now manages OPPO’s B2C communications in Germany, Austria, France, the UK, the Czech Republic, Slovakia and Greece.
Having already secured the PR budget for Germany in 2024 thanks to its expertise in mobile technology and digital lifestyle – built up, among other things, through its long-standing collaboration with brands such as HTC and OnePlus – Schwartz PR saw the mandate extended to Austria in 2025. The decisive factors in winning the pitch as the pan-European lead agency were not only the successful collaboration to date, but also a compelling pitch presentation by the partners and a highly efficient hub setup.
Schwartz PR, in collaboration with its European agency partners, will both strengthen the OPPO brand in Europe and support the communication efforts for new mobile technology products, such as the recent launch of the new OPPO Find X9 Ultra. To this end, the Munich-based agency is receiving support from local experts within the Eurocom network (“Context PR” for the UK and “Konektor” for the Czech Republic and Slovakia), as well as “Cape et Cime” for France and “Action PR” for Greece.
“Schwartz PR is an important and reliable partner for us. We are particularly impressed by their extensive expertise and strong connections with key journalists and stakeholders in the telecommunications sector. That is why we are now restructuring our Europe-wide communications with Schwartz PR as our lead agency,” says Jillian Liu, Public Relations Manager at OPPO Europe.
“OPPO is one of the world’s leading telecommunications groups,” says Christoph Schwartz, founder and managing director of Schwartz Public Relations GmbH. “We are delighted that our work to date has enabled us to demonstrate our expertise in this field and that we are now able to work for OPPO on a broader European scale. We would like to thank them for placing their trust in Schwartz PR and our partner network!”
Copyright: OPPO