Schwartz Public Relations (Schwartz PR), a Munich-based agency specializing in technology communications, reported 2025 revenue of €6.5 million, up 8.3 percent from €6.0 million the previous year.
The agency grew in a challenging market environment. According to the GWA Spring Monitor 2026, revenue among surveyed communications agencies declined by an average of 2.7 percent in 2025, with nearly half of agencies reporting a year-over-year decrease.
Growth in High-Demand Technology Sectors
Schwartz PR’s growth was driven in part by strong new business and continued demand for specialized technology communications.
Since May 2025, Schwartz PR has won 15 new accounts in sectors where regulation, digital transformation and market disruption are increasing the need for clear, credible communications. The strongest momentum came from mission-critical digital infrastructure, with new clients including Swissbit, Wire, Object First, tde and NOBIX across cybersecurity, data sovereignty, networking and IT operations.
The agency also expanded its work in industrial transformation and automation through accounts such as go AVA, Smart Systems Hub, Robot Valley and BIP Group. In smart mobility, e-mobility and greentech, Schwartz PR added chargecloud and maut1.de, while Vyoma expanded the agency’s portfolio in aerospace and defense. Aiper, myFirst and HARMAN further strengthened Schwartz PR’s consumer technology and digital lifestyle work, while Bigbank added to its financial services portfolio.
Schwartz PR has also expanded its advisory services in artificial intelligence and Generative Engine Optimization (GEO) to help clients protect and grow visibility in an AI-driven information landscape. The agency helps companies adapt their communications strategies to the way large language models (LLMs) interpret, prioritize and surface information.
Stable Team, Broader Leadership
Schwartz PR maintained a stable team of around 40 employees in 2025. In December, the agency expanded its leadership structure to support its next phase of growth. Jörg Stelzer was appointed to lead the agency’s day-to-day operations as part of a five-member leadership team, with founder Christoph Schwartz continuing to provide strategic direction.
“Growing against the market trend in a difficult environment confirms the strength of our long-term strategy and specialization,” said Jörg Stelzer. “Our clients operate in fields where technological change, regulation and public relevance continue to create long-term demand for communications. At the same time, technology is changing communications itself. With advisory services around topics such as GEO, we are expanding our portfolio in areas where visibility, reputation and discoverability are becoming increasingly important.”
“With the expanded leadership team, targeted additions to our consulting staff and a sharper positioning, we have created the foundation to continue our path of controlled and sustainable growth,” said agency founder Christoph Schwartz.