Munich-based PR agency Schwartz Public Relations (www.schwartzpr.de) takes over communication activities for Cloudflight (www.cloudflight.io). The digitalization specialist emerged last year out of a merger between the IT consultancy and analyst firm Crisp Research from Kassel and the Austrian software and AI specialist Catalysts, based out of Linz. It will be the agency’s task to position Cloudflight’s expertise in areas such as AI, Big Data, IoT, mobile and cloud in relevant media as well as to accompany the company’s OneBrand campaign and to establish relevant Cloudflight spokespeople as thought leaders.