Schwartz Public Relations now communicates for JDA Software (Scottsdale, Arizona, USA), one of the leading AI-based supply chain management platforms. Last year, JDA acquired Blue Yonder, the Karlsruhe-based AI specialist and long-standing SPR client, and thus also our agency’s expertise in the areas of supply chain, manufacturing, retail, 3PL and artificial intelligence. The aim of the cooperation is to position JDA as a technology leader in the field of artificial intelligence in the autonomous supply chain, in German-speaking media as well as at leading trade and industry events.
“Schwartz PR has very successfully anchored the topic of AI in trade with Blue Yonder in the German media landscape and contributed to creating trust for artificial intelligence,” explains Mette Krogh – VP EMEA & APAC Marketing at JDA. “We are pleased to continue this cooperation with the company as a whole”.