• 23.09.2021

Schwartz PR paves the way for comeback of Danish audio brand Libratone on the German market

Danish audio company Libratone today introduces the latest generation of its popular True Wireless in-ear headphones with improved intelligent noise cancellation in Germany.

Munich 23.09.2021 /

Schwartz Public Relations is communicating for Danish audio brand Libratone in Germany, thus successively expanding its client portfolio in the audio segment. The Munich-based PR agency has recently taken on responsibility for product communication and also advises Libratone on strategic corporate positioning in order to further expand the position of the premium brand in the field of wireless audio products.

Founded in Denmark in 2009, the audio company stands for outstanding design and premium audio quality and thus appeals to design and audio lovers alike. The premium brand is considered a global pioneer in the areas of wireless speakers and headphones and pursues the mission #Freethesound. Advised by Schwartz PR, Libratone recently announced its return to the German market, launching its latest product, the AIR+ (2nd Gen) Active Noice Cancelling in-ear headphones.

“With Schwartz PR, we have been able to win over one of the most established PR agencies in the audio segment. Not least due to the constantly professional, strategic consulting, we were able to take off again on the German market in mid-2021 in terms of communication. We are convinced that the launch of our latest headphones will be a complete success thanks to the expertise and the friendly team,” says Michael Spitaler, Account Director at Libratone.

About Schwartz PR

Munich based agency Schwartz Public Relations focuses on public relations services and consulting for German and international companies in the technology and service sectors and is one of the four leading agencies in this segment in Germany.

The agency offers its clients the entire range of communicational tools - from corporate communications, social media and product PR to internal communications and crisis communications as well as web content creation and content marketing. Schwartz Public Relations was founded in 1994 by Christoph Schwartz in Munich and is the exclusive DACH partner of the international PR network Eurocom Worldwide. In 2016, 2017, 2019, 2020, 2021, 2022 and 2023 Schwartz PR was recognized as “Best Consultancy To Work For” in EMEA by the Sabre Awards.

Press contact

Schwartz Public Relations
Sendlinger Straße 42A
D-80331 Munich


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