Schwartz Public Relations is taking over the strategic communications consulting of HTC VIVE, a leading provider of virtual reality (VR), with immediate effect. The team of the Munich-based PR agency was able to prevail against several renowned competitors within a pitch-process and convince HTC VIVE with its in-depth expertise and client history in B2C and B2B communications.
Schwartz PR has already been responsible for the VR provider’s communications in the past and accompanied HTC’s successful entry into the VR business in 2015. Within the DACH region, Schwartz PR will be responsible for the strategic positioning of HTC VIVE as a premium VR provider for gaming and entertainment as well as for business applications.