Do you know the needs of your target group? Do you know their questions, problems and challenges?

We make sure that a campaign turns into a story, features into solutions, ideas into needs, information into conversion. With creativity, tech expertise, flexibility, stamina and seniority. And the experience of how target-group-specific content works for different channels and multipliers – as an interesting article, interactive webinar, technical whitepaper, entertaining video, meaningful infographic or multimedia e-book.

Even if the buzzword is experiencing an inflationary hype today: influencer relations, i.e. contact with influential multipliers, has always been one of the core tasks of a communications agency. But who are the most important influencers for a certain topic, a defined target group or a corresponding channel? How do they work and how can their influence and benefits be correctly evaluated?

We help companies to answer these questions and to establish and expand their network of contacts and opportunities.

Today, information can be disseminated quickly and unfiltered by everyone . This can either be positive or negative – depending on the approach and communicative objectives. This makes it all the most important, in times of fake news and filter bubbles, for independent journalists and multipliers to make an objective assessment and classification. This applies to daily news as well as technological trends and developments.

We maintain longstanding relationships with a wide variety of media for our customers. And provide relevant information that makes our stakeholders’ jobs easier.

Direct access to relevant target groups via social media is just as important as having a solid network with media outlets and influencers. This applies to consumer contact via X, Facebook, Instagram & Co. as well as communication via B2B business networks.

Based on the analysis of the right channels and the relevant communities, we plan target-oriented activities with our customers and take over the management of or interaction with the community. On your own or together, we enable your internal ambassadors to do so – with the right content and the right tools.

The way a company communicates has a decisive influence on how it is perceived by the public. Communication is becoming more and more granular, as more, different and changing stakeholders are involved in the decision-making or opinion-forming process today.

We master the operational implementation at various levels – earned, paid, owned, shared. And advise our customers strategically so as not to lose sight of the big picture. What is the objective of a measure? How does the company want to position itself? Who are the right addressees and what is the right tonality? How can communication activities be integrated? And when has the goal been achieved?