Clients and Expertise

We have always had a clear focus and over the past 25 years have earned an excellent reputation as one of the best German PR agencies in the fields of digitalization, information technology, telecommunications, retail, e-commerce, consumer electronics, new work, industrial processes and manufacturing, energy, medical technology, automotive, mobility and travel.

Clients and Expertise

We have always had a clear focus and over the past 25 years have earned an excellent reputation as one of the best German PR agencies in the fields of digitalization, information technology, telecommunications, retail, e-commerce, consumer electronics, new work, industrial processes and manufacturing, energy, medical technology, automotive, mobility and travel.

Our Expertise

For our clients, we communicate on topics such as digital transformation and disruptive technologies, Industry 4.0, Internet of Things (IoT), Smart Home, Digital Factory, retail, renewable energies, supply chain, M2M, automotive, mobility and travel. We also have a successful track record working with clients in digital lifestyle, consumer electronics and entertainment.

These years of experience make us competent contact persons for media and influencers and give our customers the confidence of putting their communication in experienced hands. This is also reflected in the renowned revenue ranking by PR Journal: Our expertise puts us in 4th place in our sector, making us one of the most successful communications agencies in Germany in the area of technology & digitalization.

Learn more about our fields of expertise, customers and services:



CREDENTIALS

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“little ART is a non-profit organization that empowers disadvantaged children by encouraging their creativity and giving them a perspective for the future. We rely on Schwartz PR’s support for this, because without public communication about the needs of children, they remain unheard and without a lobby. Schwartz Public Relations supports little ART e.V. on a voluntary basis. They create broad publicity and raise awareness in society for the needs of children who otherwise would have no voice. We would like to thank Schwartz Public Relations for many years of valuable support and for the inspiring cooperation. We would also like to congratulate them to their 30th anniversary and wish them continued success!“

Elena Janker - Founder and Director

little ART e. V. / 2024

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“When I think of Schwartz PR, I first think of coffee. Lots of coffee. Which I need, when I have to get up at 4 a.m. to follow the live reporting on the various morning shows that they’ve organized for us. And just for the record: I love doing that. Though, Schwartz PR are so much more than just that. They are, quite literally, the network we need when we want to communicate with the daily and business press during the leading international trade fairs ISH and Light + Building. The Schwartz PR team not only knows the relevant market sectors, but also the key contacts when it comes to positioning topics. They have been a reliable and experienced partner to us for many years and we would not want to do this without them. We look forward to continuing our journey together, with exciting projects and inspiring ideas! Even when my alarm clock rings that early again. Congratulations, here's to the next 30 years!“

Dominique Ewert / Director Marketing Communications Technology

Messe Frankfurt / 2024

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“30 years of Schwartz PR are a reason to celebrate. We congratulate them on their anniversary and consider ourselves lucky to be able to look back on 10 years together. Schwartz PR and MVTec were the perfect match from day one: As a B2B software provider, we love making innovative and highly sophisticated technologies available for our customers in the industrial sector. Schwartz PR meanwhile loves to put these sophisticated technologies into words perfectly to make the added value they bring tangible. It is by no means an easy task to find an agency that has a passion for language as well as for technology and industry sector-relevant topics. It is even more difficult to find an agency that you can work with as equals, that you can always rely on, that you have a good personal relationship with, and with which you can grow together, discover new topics and expand your international reach. We have found all that in Schwartz PR from day one. And we would like to celebrate this stroke of good fortune now and again in the future, for many years to come!“

Dr. Maximilian Lückenhaus / Director Marketing + Business Development

MVTec / 2024

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“At Fujitsu, I have been working with Schwartz PR for around 15 years now. During this time, I have greatly appreciated their broad expertise in IT topics, their reliability and the straightforward, easy collaboration. But what makes Schwartz PR special above all else, is its people! All consultants on the Schwartz PR team personally contribute their knowledge and creativity – including in cross-agency teams. This has enabled us to successfully implement complex, multi-channel projects that have won awards!“

Simone Selbmann / Marketing Consultant Partner

Fujitsu / 2024

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“Over a period of more than eight years, Schwartz PR has established itself as a reliable and valued partner for the international media relations of the Pepper+Fuchs Group. The experienced and dedicated Schwartz PR team is closely involved in our daily work, from PR consulting, idea brainstorming, and content creation to global distribution of press assets. We greatly appreciate this close and trusting partnership.“

Christian Uhl / Head of Communication

Pepperl+Fuchs / 2024

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“Wir gratulieren Schwartz PR zum 30-jährigen Firmenjubiläum und bedanken uns für die stets professionelle Zusammenarbeit. Seit einem Jahrzehnt ist Schwartz PR ein fester Bestandteil unseres Erfolgs und wir schätzen die Zuverlässigkeit und die konstruktiven Impulse für unsere Kommunikation. Dabei ist es zum einen vor allem die Fähigkeit, immer die richtigen Ansätze zu finden, und zum anderen das gute und vertrauensvolle Verhältnis zu unseren Fachmedien, was uns eine wirkungsvolle Präsenz ermöglicht.“

Andreas Reimann / PR Manager Middle Europe

Axis Communications / 2024

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“In over 5 years of collaborating with Schwartz PR, the agency has become our extended team. From strategic consulting, identifying topics and content creation to the final published article, Schwartz PR reliably places us as Thought Leader in the areas of New Work, Work 4.0 and Office Design. Here, we not only benefit from their profound expertise and copywriting skills, but also from their established contacts in the daily/business press as well as trade media, e.g. in the fields of HR, design and architecture. We very much appreciate the trustful cooperation on a human and professional level!“

Rocio Diez / Brand Communications Manager – EMEA

Steelcase / 2023

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“I have never received such amazing results from any PR agency as I have with Schwartz PR.“

Susan Friedmann Becker / Head of Marketing

CYMOTIVE Technologies / 2023

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“Schwartz PR has managed to successfully position BullGuard - now part of Norton Life Lock - in the highly competitive consumer cybersecurity market! A good feeling for current topics, extensive IT security expertise and excellent contacts to relevant media are the recipe for success. In our case, experience in channel communication is also of great importance: BullGuard's visibility in specialist media and independent product tests have significantly simplified the work of our sales team. At the same time, working together is simply fun - so it's no wonder that we've been relying on Schwartz PR for over five years! “

Stefan Wehrhahn / Country Manager DACH

Norton Life Lock / 2022

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“Schwartz PR is a very strong and trustworthy partner for us, who not only has excellent expertise in consumer electronics, but also represents us in Germany with creativity, passion and full commitment. We love working with Schwartz PR and are happy to be able to rely on the team to represent Tile well in Germany.“

Mira Dix / Senior Global PR Communications Manager

Tile / 2022

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“It is challenging for us as a mid-sized company to create and then sustain visibility for our company, our products and our services. For us, it is not only important to be perceived by the relevant professional public, but also regionally as an outstanding employer and training company. This is exactly what we have been doing very successfully for many years working together with SPR. How do I measure this success? By receiving specific customer inquiries after a media publication, but also qualified applications from potential employees who have read about us in the newspaper.“

Mathias Schmidt / Managing Director

K.H.-Müller Präzisionswerkzeuge / 2022

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“Schwartz PR and ForgeRock have worked together for several years and they have continued to deliver extraordinary results. The agency is creative in their approach to media relations, extremely knowledgeable about security, and has great relationships with key media, all of which have really helped to raise our profile in the DACH region. We truly value their partnership and can't recommend them highly enough.“

Stacey Hurwitz / Senior Director Corporate Communications

ForgeRock / 2022

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“We particularly appreciate Schwartz PR’s partnership-based cooperation at eye level – a quality that is also extremely important to us in our development cooperation in Ethiopia. The agency is a valuable strategic sparring partner for us and a passionate communicator when it comes to placing and promoting our key topics in the German media. Schwartz PR is always there with heart and soul – and acts like an extended arm of our team. We are therefore very much looking forward to continuing our trusting cooperation.“

Dr. Sebastian Brandis / Management

Stiftung Menschen für Menschen / 2022

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“Schwartz’s advisory role combined with flawless execution and solid knowledge of the German media landscape is invaluable to us. Their proactiveness together with taking the full responsibility for driving themes and topics aligned with our strategy is providing tangible value to us and our brand. We look forward to ramping up our PR efforts in the coming year.“

Charlotte Diener / Marketing Director

Blue Yonder / 2022

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“We chose Schwartz PR after a multi-stage pitch as our PR partner of choice. Already in the first year, we are seeing significant progress in the GER market and were able to successfully complete a pivotal GfK global product launch with highest executive attention and impact, I can say: Our agency fully repaid the trust. As a decision maker, it’s great if you can back up a decision with strong results.“

Philippe Fuchs / Vice President Europe & Brand/Event/Content Marketing

GfK / 2021

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“What stroke me most about my first visit at SchwartzPR is that you really feel like you’re visiting a TEAM, not just an agency. You can tell at every moment going through the agency rooms, from being greeted by Dennis at the front desk to saying hello to the different teams: excellent work and supporting one another does not exclude itself. And we see it in the striking results, too.“

Dr. Tamir Bechor / Co-Founder

CYMOTIVE Technologies / 2021

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“Schwartz PR delivers high-quality texts on relevant topics that are written in an interesting and informative manner. I’ve always found this agency to be a reliable contact where people practice what they preach.“

Sebastian Human / Editor

Industry of Things / 2021

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“I appreciate the smooth exchange at eye-level with Schwartz Public Relations. As a PR agency, they’ve understood how to translate tech-content from companies to audiences. Not many companies can do this.“

Claas Alexander Stroh / Editor

automotiveIT / 2021

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“I'm delighted every time a company puts its communications in professional hands. We journalists need agencies that respond quickly, act unbureaucratically and understand our target group. That is definitely the case with Schwartz PR.“

MICHAEL KNAUER / EDITOR & CORRESPONDENT

AUTOMOBILWOCHE / 2021

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“I have worked with Schwartz Public Relations on a variety of topics and companies over the years. Preparing corporate topics for the needs of daily media is something that not all agencies or PR departments manage to do so reliably. Additionally, communication and organization at Schwartz PR are always straightforward and professional.“

Simon Hurtz / Freelancer

Süddeutsche Zeitung / 2021

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“During our long lasting partnership with Schwartz PR, we successfully launched our dashcam brand Nextbase in Germany. In 2018, we had the ambitious goal of becoming the clear market leader in Germany. Together with Schwartz, we achieved this goal and shaped the dashcam segment in Germany by capturing a 60%+ market share in 18 months.“

Allard Rustenhoven / Head of European PR and Communications

Nextbase / 2021

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“Dear Mr Schwartz, Your team has done an incredible job (for the European SVOLT launch), always going the extra mile for us. In fact, many of those things we’ve experienced together are not something you can take for granted. Therefore, I am all the more pleased that the whole team was able to celebrate our joint success. In any case, you have built up a great team with a great culture – which is something you don't find often anymore. Thank you for the way you and SPR have delivered what I had hoped for. I am very much looking forward to our continued cooperation.“

Maxim Hantsch-Kramskoj / VP Sales & Marketing

SVOLT / 2020

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“I have been working with Schwartz PR for many years. And there's a reason for that: excellent work. The team's expertise and passion make the agency an important partner for ABB. Whether media relations, social media or communication around trade shows - Schwartz PR convinces me in all disciplines.“

Hanne Kolb / Head of Marketing and Communications

ABB AG / Robotics / 2020

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“Tech PR needs tech know-how. Yet, by itself, this is not sufficient. Tech PR just as much needs credibility, the ability to adapt complex topics and to make them understandable for different audiences. Eventually, you need a broad network of media contacts. You’ll find all of that at Schwartz PR. And that’s why we’re here.“

Dr. Sebastian Kurme / Global Media Relations

HERE Technologies / 2020

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“The team works with extraordinary enthusiasm and enormous energy, creativity and power. They know our market and know exactly how they can help us achieve better visibility in the shortest possible time. Dynamic, reliable and fully committed, the team delivered immediately. Schwartz PR is a strong partner you can rely on!“

Spencer Waldron / Director of Global Communications

Prezi / 2020

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“From the very beginning we were impressed with Schwartz PR’s professional approach and high motivation. For many years now we have been a great team, the cooperation has always been characterised by great trust and sympathy. Whether it's effective thoughtleader campaigns, creative technology communication, social media measures or marketing support – with Schwartz PR we can be sure that we have a reliable, fast and strategically thinking partner at our side, who gives us the necessary visibility in the market.“

Anton Bollen / Customer & Market Strategist Europe

TechSmith / 2020

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“Highest professionalism and reliability, an uncomplicated cooperation, as well as above-average commitment, characterize the well-rehearsed team of Schwartz PR. Always up to date with the latest developments, they dare to think outside the box and convince with a wealth of ideas and vision. We have never regretted the decision we made five years ago to work with the communications professionals at Schwartz PR.“

Irene Cavelti / Regional Marketing Manager Document Solutions Central Europe

Sharp / 2020

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“Schwartz PR has been a valued strategic partner for Malwarebytes in Germany for over four years. They made it possible to bring us from a niche player to a thought leader in the regional market. Their deep expertise in security has been essential in helping us achieve strong relationships with German-speaking press and top tier IT security media. Schwartz PR has worked very well with not only our team in the US, but also our other agencies across the world to provide a truly seamless and successful media program.“

Lisette Rauwendaal / Senior Global PR Manager

Malwarebytes / 2020

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“Over five years ago we have chosen Schwartz PR to be our external communication partner for our Sound United brands. The reliably and professionally team has continuously proven its expertise and passion in the field of consumer electronics and we highly appreciate the trustful team-work.“

Tim Spee / Senior Marketing Communications Officer Germany/Austria

Sound United / 2020

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“Our mission is to create the world’s best urban electric bike, encouraging more people to adopt a healthier lifestyle. We are lucky to have the perfect partner in Schwartz PR to help spread our message in Germany. We have been working with the talented Schwartz team for just over twelve months. In this time we have achieved more brand awareness in Germany than ever before and our best-ever sales figures – which is no coincidence.“

Conrad Allum / International PR Manager

GOCYCLE / 2020

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“Our goal was to be not only one of many but THE work management solution in Europe. Schwartz PR, together with partner agencies from the Eurocom Worldwide network, provided us with professional support. We benefited from their sense for the right messages and topics at the right time. The result: presence in opinion-leading trade and business media and strong growth in the German market.“

Allyson Scott / Global Director of Communications

Wrike / 2019

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“I've worked with a lot of agencies, but Schwartz PR is the most structured and organized agency I know. I can rely 100% on everything they do because the processes are mastered perfectly and the internal coordination always works great. On top of that, the quality of their consultants is extremely high – something which cannot be taken for granted nowadays.“

Nicola Pizzoni / Chief Officer of Operations

ExB Labs GmbH / 2019

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“Robotics, Automation, Machine Learning, Smart Factory and Industry 4.0 - in our excellent cooperation Schwartz PR always demonstrates its industry expertise. The agency understands the topics and knows how to communicate them. I can definitely recommend the agency.“

Armin Barnitzke / stellvertretender Chefredakteur

Automationspraxis / 2019

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“An agency that keeps its promises: honest and realistic in its initial assessment, senior and sound advice, clean and creative execution and outstanding results. We're very happy with Schwartz PR.“

Barbara Reindl / Communications Manager

OnePlus / 2019

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“Schwartz PR is an outstanding agency that has successfully, in a very personalized manner, looked after us since the foundation of our company. [...] In addition to their professional expertise, the personal contact with the owner-managed agency is particularly noteworthy. The cooperation with the team is completely tailored to the needs of the client and is a lot of fun!“

Alexander Schießl / Managing Partner

e.less / 2019

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“Schwartz PR is a strategically thinking communication partner for us [...]: the team [...] always acts with critical scrutiny, always planning with foresight - paired with a high degree of technical affinity [...]!“

Melanie Stegemann / Head of PR

Tridonic / 2018

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“I enjoyed the appointment very much: lots of info and very interesting hands-on - what more does a journalist's heart want?“

Andreas Donner / Editor in chief IP-Insider

About the EDITORIAL VISIT OF STARLEAF / 2017

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“Air Baltic is the leading airline in the Baltic States. [...] As one of the market leaders in aviation, we put high value on professional public relations, and Schwartz PR meets all our expectations here. We have been working together since 2002 [...]. Schwartz PR therefore plays a major role in our success within the DACH region.“

Janis Vanags / Vice President Corporate Communications

Air Baltic / 2014

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“I have rarely read such a good manufacturer contribution. I will use the article as reference for other agency and manufacturer requests.“

STEPHAN AUGSTEN / CHEFREDAKTEUR

SECURITY INSIDER / 2018

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“Professional Agency with fast reply-times – which is extremely important for journalists and unfortunately still very rare to find. At Schwartz, people are also keen to find answers also to unpleasant or difficult questions. The know-how at Schwartz is very good. Sometimes you even forget that you speak to the agency and not the client.“

Barbara Mayerl / Head of Info-Tech & Telekom

Format / 2007

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“Good, well-balanced texts and very fast reaction times - as journalists like it. And Schwartz PR delivers that.“

MICHAEL FURMANEK / Editor at tvdigital

TVDIGITAL / 2018



Current customers

  • ABB
  • aDvens
  • Aimtec
  • AlgoSec
  • Alibaba Cloud
  • Anker SOLIX
  • Ant Group
  • Axis Communications
  • Barracuda
  • Bayern Kapital
  • BENO Holding AG
  • BxC
  • Carrier Klimatechnik
  • ChargeOne
  • Cognigy
  • Cognizant
  • Cyncly
  • Eclipse Foundation
  • eM Client
  • Esri
  • Fischer Connectors
  • FNT GmbH
  • Fujitsu
  • GfK GmbH
  • Haufe X360
  • HERE Technologies
  • HTC Vive
  • IntegrityNext
  • Jamf
  • K.-H. Müller Präzisionswerkzeuge
  • KAYAK
  • KPS
  • Lexar
  • Libratone
  • little ART
  • mailbox.org
  • Malwarebytes
  • Messe Frankfurt (ISH / Light + Building)
  • Miro
  • Mondi
  • MVTec Software GmbH
  • Nemetschek Group
  • Nextbase
  • OPPO
  • Pepperl+Fuchs
  • Raycap
  • RELEX Solutions
  • samedi GmbH
  • Scrive
  • Seabix
  • Sharp
  • Shippeo
  • SIMEON Medical
  • Stiftung Menschen für Menschen
  • Sumitomo Electric Bordnetze
  • TechSmith
  • Tridonic
  • UGREEN
  • VMware
  • Wildix
  • XGIMI
  • Zumtobel

Clients & Expertise

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Schwartz Public Relations GmbH
Sendlinger Straße 42A | 80331 Munich
+49(0)89.211871-30 | info@schwartzpr.de

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