Schwartz Public Relations, Munich, underpins its own multimedia expertise with the German Stevie Award in Gold in the category “Communication or PR Campaign/PR Program of the Year – Marketing – Business to Business.”
The 9th German Stevie Award will be presented at the 20th International Business Awards on October 13, 2023 in Rome. The award was given to the multimedia campaign “Born to transform,” which Schwartz Public Relations implemented together with PFG, Founders Reserve Media and Konzept 4 for Fujitsu, a long-standing client of Schwartz Public Relations.
Journalistic expertise meets multimedia competence
“Born to transform” uses a variety of formats – from an investigative video series to podcasts and expert dialogs – to address trending topics in digital transformation, such as agile work or sustainability. Born to transform” is now in its seventh round. At the heart of the campaign is a series of interactive e-magazines of the same name. This is where all the content and learnings from the “Born to transform” cosmos come together. Schwartz Public Relations was responsible for the conception, design, production and publication of the e-magazines.
In this magazine series, the Munich-based agency draws on the full range of journalistic as well as technical resources: with extensive reports, case studies, opinion-forming formats, embedded videos and much more. Thanks to the varied formats, the e-magazines achieve maximum integration and interactivity.
“In the ‘Born to transform’ campaign, we are able to incorporate both our thematic expertise around digital transformation and our journalistic experience in cutting-edge formats,” comments agency owner Christoph Schwartz. “The client’s satisfaction with this project, as well as the German Stevie Award in gold, show that we succeeded well in this.”
