How Much Self-praise is Allowed? Why PR Awards are Good for the Industry.

The PR industry and its agencies are often accused of not being particularly good at gaining visibility. However, this has changed significantly in the last 15 years.

München 07.06.2019 /

Shoemakers wear the worst shoes? This popular saying certainly contains a good piece of truth when it comes to implementing one’s own profession to one’s own company. The PR industry and its agencies are often accused of not being particularly good at gaining visibility. However, this has changed significantly in the last 15 years. Communication congresses, PR-Awards and platforms are constantly showing more professionalism and are offering more opportunities for networking, exchanging ideas and self-promotion.

Seeing the ongoing flood of industry awards, I understand the criticism of the often very profit-oriented contest. At the same time, I am grateful that institutions and media outlets such as PR-Report, PR-Journal and Holmes Report have initiatives like the Sabre or Stevie Awards, which give the industry a face, offer a platform and create a festive setting to celebrate itself and its employees. Generally, our customers are the priority, and not us – that’s our job. But thanks to opportunities like these, there are a few days a year when we can celebrate ourselves, our ideas, and our people. And from my point of view, this is valuable to the whole industry.

Author: Christoph Schwartz

Here you will find our impressions on PR Awards.

About Schwartz PR

Munich based agency Schwartz Public Relations focuses on public relations services and consulting for German and international companies in the technology and service sectors and is one of the four leading agencies in this segment in Germany.

The agency offers its clients the entire range of communicational tools - from corporate communications, social media and product PR to internal communications and crisis communications as well as web content creation and content marketing. Schwartz Public Relations was founded in 1994 by Christoph Schwartz in Munich and is the exclusive DACH partner of the international PR network Eurocom Worldwide. In 2016, 2017, 2019, 2020 and 2021, Schwartz PR was recognized as “Best Consultancy To Work For” in EMEA by the Sabre Awards.

Press contact

Schwartz Public Relations
+49(0)89.211871-30
info@schwartzpr.de
Sendlinger Straße 42A
D-80331 Munich

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