Even if the buzzword is experiencing an inflationary hype today: influencer relations, i.e. contact with influential multipliers, has always been one of the core tasks of a communications agency. But who are the most important influencers for a certain topic, a defined target group or a corresponding channel? How do they work and how can their influence and benefits be correctly evaluated?
We help companies to answer these questions and to establish and expand their network of contacts and opportunities.