The Munich PR agency Schwartz Public Relations creates and implements an activation campaign as well as a communication strategy for Mediadesign University. With its three locations in Berlin, Düsseldorf and Munich, MD.H is one of the leading universities in the fields of media, gaming, fashion and film.
The state-approved university offers courses such as Game Design, Fashion Management or Digital Film Design. Students benefit from the intensive contacts to business enterprises and the media landscape – not only in Germany, but also internationally. The aim of the activation campaign is to draw young people’s attention to MD.H’s offerings via a wide variety of channels and formats and to show them development prospects in successful sectors such as the gaming industry.
In addition, the Mediadesign University merged with the Games Academy in August 2019. This is regarded as a pioneer in training and further education in the gaming sector. The Berlin and Frankfurt campuses offer courses in game design, game programming and game production. The communicative accompaniment of the cooperation and the resulting advantages for students are an important part of Schwartz PR’s communication strategy for MD.H.
Felix Ising, Managing Director of the Mediadesign University, is looking forward to the cooperation: “With Schwartz PR we have exactly the right partner at our side: fresh ideas, extensive expertise on all channels, best contacts in the industry paired with structure and vision”.