Technology PR agency Schwartz Public Relations signs communications contract for Germany from WirelessCar (Gothenburg, Sweden), innovation leader in digital and connected car services. Together, the aim is to raise the company’s profile through greater visibility in the B2B target group in the important German automotive market and to sharpen WirelessCar’s positioning as an innovation leader. The Munich-based agency is responsible for strategic consulting, target-group-oriented media approach as well as the positioning of WirelessCar. Schwartz PR also supports the content strategy and the localization of content, for example for the German version of the WirelessCar website.
WirelessCar develops software solutions for the connected car. The Swedish service provider has already connected more than 10 million vehicles with its solutions. Notable customers of the company include Volvo Cars, Lynk & Co, VW and Audi. “A strong presence and visibility in Germany under the leadership of Theo-Han Jansen is an important step in our internationalization strategy. And for this we need a strong communications partner, which we have found in Schwartz PR,” says Noemi Kubiak, Marketing Manager at WirelessCar.
Christoph Schwartz, founder and owner of Schwartz Public Relations, adds: “I am delighted about the cooperation with WirelessCar and that we can support another automotive company with our PR expertise. With our extensive industry experience, we will help increase visibility and highlight WirelessCar’s USPs for German OEMs and suppliers.”