The Munich PR agency Schwartz Public Relations is reinforcing its team with experienced consultants Sara Singbartl and Laura Höfken.
Laura Höfken advises B2B customers from the technology segment
Since the end of 2018, Laura Höfken has joined Schwartz Public Relations as account manager and supports B2B clients with a focus on digitization and software. Laura knows the communications industry from both a journalistic and a PR perspective. During her studies in cultural and cognitive linguistics, she worked for various publications, including the editorial department of the German Huffington Post and Bayerischer Rundfunk. Subsequently, Laura found her way into public relations at Fortis PR, where she looked after national and international B2B clients from the technology and services segments.
Sara Singbartl joins the team of consumer electronics
As of now, Sara Singbartl supports the Schwartz Public Relations Team as a PR consultant. She supports clients from the consumer electronics sector such as SoundUnited, Nextbase and OnePlus. During her studies in business administration, she specialized in public relations and corporate communications. Even before graduating, Sara gained her first agency experience at STROMBERGER PR and was then promoted to Junior PR Manager, where she advised companies in the lifestyle sector on media and blogger relations.”
Christoph Schwartz, founder of Schwartz Public Relations, sees the agency’s growth as a great enrichment. Above all, it proves that a successful career in PR does not automatically have to lead from an agency to a company: “I am delighted that Laura Höfken and Sara Singbartl have chosen Schwartz PR as communication specialists with agency experience. With their experience in tech and lifestyle, they fit our customer portfolio and their commitment to their team fits our work ethic”.