The 18th Eurocom Worldwide Conference in Shanghai

25 delegates from across Europe, the US, the Middle East and Asia Pacific explored geo-economic change and China’s increasing impact on the global economy and marketing communications.

25.03.2019 /

The 18th Eurocom Worldwide Annual Conference held on 15th March 2019 in Shanghai focused on global geo-economic trends and the impact on PR and marketing communications agencies around the world, in particular the increasing growth of China companies going international.

Keynote speaker Dr. Yi Xiang, Associate Professor of Marketing at China Europe International Business School in Shanghai, offered the audience some truly inspirational insights into the Chinese economic landscape and the cultural differences between Chinese and Western companies in terms of management style and marketing approach.

Eurocom Worldwide speakers focused on how to gain new clients and retain existing clients in the ever changing global marketplace and new approaches towards the integrated agency model. Another key session focused on how to find and retain talent to help secure long term client relationships.

Robin Baker, Eurocom Worldwide’s Chairman, commented: “China is increasingly important to our local members’ business environment and this year’s conference offered our delegates direct experience of China to help prepare for future developments in their markets.”

KoKo in Lithuania recognised for contribution to the network
Eurocom Worldwide member agency KoKo from Lithuania was recognised for 10 years of successful cooperation and contribution to the network.

Event hosted by China network member
The conference was hosted by Eurocom Worldwide member agency EMG China, whose dedicated international team showed the high standards of professionalism that is so typical of Shanghai’s entrepreneurial community.


About Eurocom Worldwide
Eurocom Worldwide was established in 2002 and is today one of the leading worldwide networks of independent, privately owned communications agencies. Together, we form a global business-to-business solution provider for PR, marketing communications and reputation management with a focus on key technology, industrial and commercial sectors. Eurocom Worldwide has 26 member agencies comprising over 500 communications specialists and consultants in 34 national capitals and centres of commerce around the globe. Our scope of business exceeds more than 1000 client enterprises and organizations in 64 countries across all five continents. For more information, visit

About EMG China
EMG Europe opened its offices in Shanghai in 2004, and over the past 10 years has established a position as one of the leading international communication consultancies specialising in industrial (B2B) media relations and marketing communications operating in China. Serving clients across a range of industry sectors – from automotive to materials, technology to food ingredients, our China team are adept at developing and adapting global strategies for the local market and cover the full range of communications disciplines – from traditional media relations to digital platforms. For more information, visit

About Schwartz PR

Munich based agency Schwartz Public Relations focuses on public relations services and consulting for German and international companies in the technology and service sectors and is one of the four leading agencies in this segment in Germany.

The agency offers its clients the entire range of communicational tools - from corporate communications, social media and product PR to internal communications and crisis communications as well as web content creation and content marketing. Schwartz Public Relations was founded in 1994 by Christoph Schwartz in Munich and is the exclusive DACH partner of the international PR network Eurocom Worldwide. In 2016, 2017, 2019, 2020, 2021, 2022 and 2023 Schwartz PR was recognized as “Best Consultancy To Work For” in EMEA by the Sabre Awards.

Press contact

Schwartz Public Relations
Sendlinger Straße 42A
D-80331 Munich


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©Eurocom Conference Shanghai 2019