Munich-based PR agency Schwartz Public Relations wins GfK, a global leader in data and analytics for various industries, as a new client. Founded in 1934 and headquartered in Nuremberg, Germany, the company supports clients worldwide with data, analytics and consulting in business-critical decision-making processes around consumers, markets, brands and media.
The task of Schwartz Public Relations is to communicate GfK’s broad portfolio of products and services – primarily via trade and industry media – and thus deepen knowledge of USPs among the relevant target groups in marketing, sales, product development, pricing and supply chain management. In particular, this also involves the use of new technologies such as artificial intelligence or digital real-time platforms, which enable GfK clients to make important business decisions today and in the future. This development is also reflected in the GfK claim “Growth from Knowledge”.
“We are very pleased that GfK has chosen us. For years, we have been dealing with topics such as artificial intelligence, data analytics, B2B services, retail and e-commerce. This knowledge and our established network of influencer and media contacts allow a fast and sound start of the cooperation with GfK,” says Christoph Schwartz, founder and owner of Schwartz Public Relations.