Schwartz Public Relations is communicating for Danish audio brand Libratone in Germany, thus successively expanding its client portfolio in the audio segment. The Munich-based PR agency has recently taken on responsibility for product communication and also advises Libratone on strategic corporate positioning in order to further expand the position of the premium brand in the field of wireless audio products.
Founded in Denmark in 2009, the audio company stands for outstanding design and premium audio quality and thus appeals to design and audio lovers alike. The premium brand is considered a global pioneer in the areas of wireless speakers and headphones and pursues the mission #Freethesound. Advised by Schwartz PR, Libratone recently announced its return to the German market, launching its latest product, the AIR+ (2nd Gen) Active Noice Cancelling in-ear headphones.
“With Schwartz PR, we have been able to win over one of the most established PR agencies in the audio segment. Not least due to the constantly professional, strategic consulting, we were able to take off again on the German market in mid-2021 in terms of communication. We are convinced that the launch of our latest headphones will be a complete success thanks to the expertise and the friendly team,” says Michael Spitaler, Account Director at Libratone.